Switch Products celebrated the launch of their 11-piece haircare line at Cosmoprof North America in Las Vegas bringing Runway styling to its consumers, everyday.
The cutting edge lifestyle brand was created by hairstylists' power duo Woody and Amy Michleb – best recognized for all their successes creating designer looks on Runway platforms in Canada, Miami, New York and Los Angeles.
The product itself comes in chic sleek modern packaging that offers custom artistic imagery bringing the core brand lifestyle to reality. What's more is how each individual product name makes it relatable to the results to be expected; examples would be High Heels, a volumizing spritzer, or Fresh Pressed, blow dry lotion. But this product is more than just fancy packaging – it actually deliver results.
All of the Style The Runway products are high-performance driven styling products that are fully intermixable and customizable to obtain the must have runway looks, while offering: sulfate, paraben, gluten, and/or alcohol free products. What's more is this product is made in the USA and has been infused with natural botanical extracts, high grade vitamins and healthy ingredients.
The product has already been recognized by fashion platforms in Miami, New York and L.A. as well as featured as an editor's pick for The LA Fashion Magazine two seasons in a row!
You can find out more for yourself at www.styletherunway.com