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Announcing LA Fashion Week Shows! Why is the runway still important?

Fashion Week shows around the globe are the centre of the next trends and fashion! Think Meryl Streep starring as Miranda Priestly in the Devil Wears Prada when she scolds Andy (Anne Hathaway) for laughing about the complicated choice between two almost identical belts! Well, she may have laughed, and we may have laughed watching the scene, but it is truly is a dramatization of real life!

As teams of excited designers, dressers, producers, make up artists, nail artists, sponsors and of course HAIRSTYLISTS make their way to the Fashion Week tents or venues around the world, I wonder how many realize the true impact they make on the future of Fashion.

Style the Runway is preparing for LA Fashion Week! With 30+ confirmed designers at the Beverly Hilton in LA, steps from the glamorous Rodeo Drive, it is sure to be a fashion extravaganza! We are excited to support the showcasing of Nicole Miller, Elie Madi, Rocky Gathercole, Mister Triple X, Hale Bob, Madeline Stuart to name a few!

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These looks are for the Spring Summer 2018 season... 6 months from now. If we execute middle parts on all our beautiful ladies, then fast forward to summer and half the country will be wearing their hair centered. It starts on the runway, and ends up in media outlets, on our fave TV hosts and more. TV hosts and celebrities then appear in magazines, usually styled by some of the same talented hairstylists that were backstage creating the trend predictions. And before you know it, you are cutting their picture out of the latest magazine, and taking it to your hairstylist as your inspiration for your latest look!

art hearts fashion style the runway woody amy michleb hair trends styling product behind the scenesart hearts fashion style the runway woody amy michleb hair trends styling product behind the scenes

Style the Runway's Lead stylists Woody and Amy will be joined by 20 talented editorial stylists, as well as Hairdreams Hair Extensions to complete this seasons LA runway looks. During New York Fashion Week, we glammed up members of the Real Housewives, MTV stars, rubbed shoulders with former Bachelor and Bachelorette personalities, as well as Americas Next Top Model beauties! We also shared our VIP seats with lucky gals and guys who rubbed shoulders with TV hosts, top media, entertainers and celebrities in the front row! Think Akon, Nick Canon, Jeannie Mai, Farrah Abrahams, Christine Devine, 

So look no further when you want to be inspired by the latest trends, and be the first to know the upcoming fashions... Style the Runway is not only at the forefront of knowledge, but also the forefront of creating these looks! 

After we wrap up LA, we are looking forward to our team creating tutorials of our favourite runway looks, and showcasing our most inspiring designers!

Featured products for this season are

- Luscious Curls - for all hair types and styles, and all girls who love their curls!

- Photo Ready - a must-have-in-your-handbag product for taming frizzies and fly aways and ensure you are always glam and selfie ready!

- Beauty Queen - this adjustable 3-in-1 hair spray takes the guess work out of what products to buy, this one spray should satisfy almost all your styling needs with its adjustable top that allows for light, medium or high flow for all your taming needs!

Until next time .... Stay tuned... and stay stylish!

Check out Fashion Week Online's moment by moment account of the best of the shows that featured Style the Runway hair products!

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Photography copyright Style the Runway, photo credit Logan

Models backstage at Art Hearts Fashion, Angel Orensanz, New York, Sept 2017


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